In recent years, beer companies have increasingly aligned their marketing with progressive values, emphasizing inclusivity, diversity, and social responsibility. While this strategy has resonated with some consumers, it has also drawn criticism from those who see it as virtue signaling or a departure from core brand identities.
Stallone’s decision to reject Bud Light’s offer came with a striking statement: “I’m not saving your woke brand.” This powerful declaration highlights his stance against endorsing brands perceived as overly politicized or “woke.”
In today’s polarized social and political climate, “wokeness” in marketing has become a contentious issue. Some argue that brands should use their platforms to address societal issues, while others believe companies should focus on their products and avoid divisive debates.
“I didn’t want my kids to grow up around a parent who’s being stopped and asked for photographs all the time. They’ve been able to grow up being the stars of the household.”
How can I remove the unsightly ring of lime that forms around the taps?
Texas Hash
Spray this on your window tracks – bugs, bedbugs and flies will disappear
Aster, a flower whose name has uncertain origins
I’m on fire with this recipe—made it four times already and still going!
