Critics argue that Rock’s decision to exclude blue states is divisive, but he sees it as the opposite. “This isn’t about dividing anyone. It’s about uniting the people who already feel like they don’t have a place in today’s culture,” he explained. “We’re giving them that place, no apologies.”

The lineup of artists reflects this ethos. Alongside Kid Rock and Nickelback, country icons like Travis Tritt, Tracy Lawrence, and Aaron Lewis will take the stage. For Rock, the tour isn’t about catering to every taste—it’s about speaking directly to those who already resonate with his message. “If you’re here, you’re family,” Rock said. “We’re all on the same team.”